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William Hill Review

Excellent
William Hill logo
4.1/5
Expert score
Online since 1934
Welcome Bonus
100% up to 30€
Benefits
  • 15 payment methods
  • Payout 97%
  • Min deposit 10€
Visit Site Licensed · Gibraltar
18+ · Full T&Cs Apply Why trust us?Disclosure
Reviewed by Brando GuidacciEditorial oversight by Marco Fontana
Updated Jul 2026

Summary

William Hill is an online bookmaker and casino, online since 1934, licensed in Gibraltar. It offers sports betting, live casino, casino, games and bingo, with several payment methods. This review looks at its product range, payments, licensing and overall experience. Details, promotions and availability can vary by country, so always check the current terms on the operator's official site for your market.

Bottom line

Best for mainstream sports bettors: huge market depth and coverage — welcome bonus is modest and KYC/limits can frustrate some users.

William Hill Pros & Cons

What our reviewers rated positively — and what to keep in mind.

What we like
  • Licensed operator (Gibraltar)
  • Multiple payment methods (15)
  • Wide product range (sports betting, live casino and casino)
  • High published payout (97%)
Worth considering
  • Welcome bonus value is modest and wagering terms can be on the strict side
  • KYC and withdrawal checks can add friction and slow cashouts for some
  • Stake limits or restrictions can hit consistently successful bettors
  • Live streaming and in-play tools not as strong as specialist rivals

Overall Rating

How William Hill scores in our weighted editorial model.

4.1/5
Excellent
Reliability & Licensing25%
Odds & Markets20%
Bonuses & Promotions15%
Payments & Payouts15%
Mobile & UX15%
Support10%

The score is a single editorial rating out of 5 produced with the weighted model above. We do not publish fabricated per-factor numbers — the percentages show how much each area contributes to the final score.

William Hill Bonuses & Promotions

Welcome Bonus
100% up to 30€

The headline welcome offer new players can claim on a first qualifying deposit.

How to claim
  1. 1Click “Get bonus” and open your William Hill account.
  2. 2Verify your details and complete any KYC checks the operator requires.
  3. 3Make a qualifying deposit (from 10€).
  4. 4Opt in where required — the offer is credited according to the operator’s current terms.
Get bonus

18+ · · Terms vary by country

Did this bonus work for you?
Yes NoComing soon

William Hill Quick Facts

Key facts at a glance, taken from our reviewed operator data.

Rating
4.1/5
Rank
#33
Online since
1934
Licence
Gibraltar
Min deposit
10€
Payout
97%
Products
9 verticals
Payment methods
15
Accepted countries
23
Support channels
2
Mobile app
Available

Sportsbook Information

Products, betting verticals and platforms available at William Hill.

Betting products
Sports
Vegas
Live Casino
Casino
Games
Scatchcards
Bingo
Poker
Macau
Platform & features
App
Desktop
Mobile
Tablet
Mobile app

Deposits & Withdrawals

William Hill supports the following payment methods for deposits and withdrawals. Processing times can vary with the method chosen and account verification. Select a logo to see every betting site that accepts it.

GiropayMaestroMastercardNeosurfNetellerPayPalPaysafecardQiwiSkrillSofortTrustlyVisaWebMoneyecoPayziDEAL
Min deposit
10€

Withdrawal times and fees vary by method and account verification — always check the operator's cashier for current limits.

Full Review

Editor's note: this hands-on review reflects William Hill's product at the time of testing (last updated Jul 2026). Bonus, market and payment availability can change by country — always confirm the current terms on the operator's official site.

Click to enlarge · William Hill

Overview

William Hill is a seasoned gambling company started way back in 1934 before the invention of internet. It is regarded as one of the top bookmakers in the UK, and one of the oldest gaming companies in the world today.

William Hill is a pioneer in the gambling industry and one of the few gaming companies listed in the London Stock Exchange since 2002. It entered into the online gambling industry in 2001 and has never looked back since then.

It has employed more than 16,000 staff making it one of the largest gaming company in the world in terms of creation of employment, capacity and revenue. William Hill prides itself for being one of the gaming companies with the best odds in the market with great games like the American Football, Australian Football, Soccer, Ice Hockey, Golf, among others.

It also offers its customers live games, real-time sports video feeds, bingo, poker room, and even live casinos.

Quality of the platform and website usability

William Hill’s website is outstanding in a simple design with the landing page displaying all the basic information the user may need at a first glance. The dark blue, white and yellow colors give it a striking look and a clear view of the contents.

The menu portrays all the primary features enabling the user to navigate through without difficulties. Submenus are placed just below the main menu showing more hints into the contents of the website.

Just below the sub-menus are slideshows which are strategically placed to run adverts of promotions, bonuses and analysis of the upcoming games. On the extreme right at the top of the page is a live betting television streaming horse and greyhound racing where one can place a live betting.

The left side of the landing page is dominated with all sports one would think of; from different football leagues to cycling and all others. At the center below the menus is the list of live games which can easily be seen without pressing any button.

The outlook is just great and strikingly rich in contents necessary for a great experience. Another impressive feature is the number of languages found on William Hill site; there are a total of 20 different languages running across continents, a number too high for many gambling sites.

Games available and betting options

William Hill hosts a wide range of sports featuring games from major leagues in the world, exotic sports and novelty games. Among these games are the famous English Premiere League, UEFA Champions League, Spanish Laliga, Bundesliga, just to mention a few.

Some of the sports covered are:

  • American Football
  • Soccer
  • Tennis
  • Australian Rules
  • Badminton
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Fishing
  • Darts
  • E-Sports, among others.
The betting options for these sport games are many and you will be spoilt for choice when placing a bet. There are options like, goal-goal, win-draw-win, handicap, over/under, odd/even, and many more.

Other alternatives like live betting add to the great betting experience with William Hill. Live betting also presents a chance for players who could not place their bets before the beginning of the games to place their bets after kickoff.

William Hill has advanced betting options such as betting on outrights on choosing a selected coupons such as team to win the champions league, team to win the English premier league and much more.

Mobile gaming

William Hill has a very mobile responsive site enabling mobile phone users to wager straight from their phones. Mobile phones are very convenient and efficient, and players only need to have an internet connection wherever they are to place a bet.

There is also William Hill mobile app which can be downloaded from the App Store and Google Play Store. The mobile app has a sleek appearance and top notch security features such as Touch ID for iPhone users.

Not forgetting the cool interface with striking dark blue and yellow colors to make you glued to your phone.

Safety and reliability

William Hill as a brand, is the most trusted bookmaker in the UK and taking care of their data is something they have invested heavily in. Using SSL encryption services from companies like Thawte is a sure way to protect your data. Apart from that great security feature, William Hill constantly reviews its security protocols to ensure that their data is safe. It is also a licensed company under the UKGC licensing board with a physical location in Gibraltar. All this is for the safety of the customers. You don’t need to worry about giving out your most trusted details to William Hill, you are well covered.

Security & Licensing

William Hill operates under a Gibraltar, UK, Italy licence. We weight licensing heavily in our model. Always review the operator's own terms and responsible-gambling tools.

Customer Support

Support channels available at William Hill:

EmailLive Chat

Accepted Countries

AlbaniaAlbaniaAustraliaAustraliaAustriaAustriaBosnia & HerzegovinaBosnia & HerzegovinaCanadaCanadaGeorgiaGeorgiaGermanyGermanyGibraltarGibraltarHungaryHungaryIcelandIcelandIrelandIrelandItalyItalyKenyaKenyaLiechtensteinLiechtensteinMaltaMaltaNetherlandsNetherlandsNew ZealandNew ZealandNigeriaNigeriaNorwayNorwayPortugalPortugalTanzaniaTanzaniaUnited KingdomUnited KingdomUkraineUkraine
4.1/5
Excellent
Editorial verdict

Final Verdict on William Hill

William Hill has built a reputable brand over the years. From the highlights of this William Hill review, like their sportsbook bonuses, the various languages and currencies, the many sports and games available for betting, the numerous call lines and communication channels, the variety payment options, and the great bonuses makes it a top betting site of choice. Their security features are also commendable and up to date with the latest industry standards. This online betting site has the highest recommendation of veteran bettors. So what’s holding you back from opening an account with them?

FAQ

What we verified
  • Licensed operator (Gibraltar)
  • 15 payment methods
  • Dedicated mobile app
  • Online since 1934
  • Published payout 97%

User reviews

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William Hill — Frequently Asked Questions

4.1/5
William Hill
100% up to 30€
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