Reviewed by Brando Guidacci
Editorial oversight by Marco FontanaWilliam Hill is an online bookmaker and casino, online since 1934, licensed in Gibraltar. It offers sports betting, live casino, casino, games and bingo, with several payment methods. This review looks at its product range, payments, licensing and overall experience. Details, promotions and availability can vary by country, so always check the current terms on the operator's official site for your market.
Best for mainstream sports bettors: huge market depth and coverage — welcome bonus is modest and KYC/limits can frustrate some users.
What our reviewers rated positively — and what to keep in mind.
How William Hill scores in our weighted editorial model.
The score is a single editorial rating out of 5 produced with the weighted model above. We do not publish fabricated per-factor numbers — the percentages show how much each area contributes to the final score.
The headline welcome offer new players can claim on a first qualifying deposit.
18+ · · Terms vary by country
Key facts at a glance, taken from our reviewed operator data.
Products, betting verticals and platforms available at William Hill.
William Hill supports the following payment methods for deposits and withdrawals. Processing times can vary with the method chosen and account verification. Select a logo to see every betting site that accepts it.
Withdrawal times and fees vary by method and account verification — always check the operator's cashier for current limits.
Editor's note: this hands-on review reflects William Hill's product at the time of testing (last updated Jul 2026). Bonus, market and payment availability can change by country — always confirm the current terms on the operator's official site.
Click to enlarge · William Hill
William Hill is a seasoned gambling company started way back in 1934 before the invention of internet. It is regarded as one of the top bookmakers in the UK, and one of the oldest gaming companies in the world today.
William Hill is a pioneer in the gambling industry and one of the few gaming companies listed in the London Stock Exchange since 2002. It entered into the online gambling industry in 2001 and has never looked back since then.
It has employed more than 16,000 staff making it one of the largest gaming company in the world in terms of creation of employment, capacity and revenue. William Hill prides itself for being one of the gaming companies with the best odds in the market with great games like the American Football, Australian Football, Soccer, Ice Hockey, Golf, among others.
It also offers its customers live games, real-time sports video feeds, bingo, poker room, and even live casinos.
William Hill’s website is outstanding in a simple design with the landing page displaying all the basic information the user may need at a first glance. The dark blue, white and yellow colors give it a striking look and a clear view of the contents.
The menu portrays all the primary features enabling the user to navigate through without difficulties. Submenus are placed just below the main menu showing more hints into the contents of the website.
Just below the sub-menus are slideshows which are strategically placed to run adverts of promotions, bonuses and analysis of the upcoming games. On the extreme right at the top of the page is a live betting television streaming horse and greyhound racing where one can place a live betting.
The left side of the landing page is dominated with all sports one would think of; from different football leagues to cycling and all others. At the center below the menus is the list of live games which can easily be seen without pressing any button.
The outlook is just great and strikingly rich in contents necessary for a great experience. Another impressive feature is the number of languages found on William Hill site; there are a total of 20 different languages running across continents, a number too high for many gambling sites.
William Hill hosts a wide range of sports featuring games from major leagues in the world, exotic sports and novelty games. Among these games are the famous English Premiere League, UEFA Champions League, Spanish Laliga, Bundesliga, just to mention a few.
Some of the sports covered are:
Other alternatives like live betting add to the great betting experience with William Hill. Live betting also presents a chance for players who could not place their bets before the beginning of the games to place their bets after kickoff.
William Hill has advanced betting options such as betting on outrights on choosing a selected coupons such as team to win the champions league, team to win the English premier league and much more.
William Hill has a very mobile responsive site enabling mobile phone users to wager straight from their phones. Mobile phones are very convenient and efficient, and players only need to have an internet connection wherever they are to place a bet.
There is also William Hill mobile app which can be downloaded from the App Store and Google Play Store. The mobile app has a sleek appearance and top notch security features such as Touch ID for iPhone users.
Not forgetting the cool interface with striking dark blue and yellow colors to make you glued to your phone.
William Hill operates under a Gibraltar, UK, Italy licence. We weight licensing heavily in our model. Always review the operator's own terms and responsible-gambling tools.
Support channels available at William Hill:
What players say about William Hill