Reviewed by Brando Guidacci
Editorial oversight by Marco Fontana
Reviewed by Brando Guidacci
Editorial oversight by Marco FontanaUnibet is an online bookmaker and casino, online since 1999, licensed in Malta (MGA). It offers sports betting, casino, live casino, games and bingo, with several payment methods. This review looks at its product range, payments, licensing and overall experience. Details, promotions and availability can vary by country, so always check the current terms on the operator's official site for your market.
What stands out from our hands-on review.
How Unibet scores in our weighted editorial model.
The score is a single editorial rating out of 10 produced with the weighted model above. We do not publish fabricated per-factor numbers — the percentages show how much each area contributes to the final score.
The headline welcome offer new players can claim on a first qualifying deposit.
18+ · · Terms vary by country
Key facts at a glance, taken from our reviewed operator data.
Products, betting verticals and platforms available at Unibet.
Unibet supports the following payment methods for deposits and withdrawals. Processing times can vary with the method chosen and account verification.
Withdrawal times and fees vary by method and account verification — always check the operator's cashier for current limits.
Editor's note: this hands-on review reflects Unibet's product at the time of testing (last updated Nov 2023). Bonus, market and payment availability can change by country — always confirm the current terms on the operator's official site.
Founded in 1997 and established online in 1998, Unibet is an online gambling powerhouse known for its attractive bonuses, robust betting platform, an array of sports betting games, excellent customer service, to mention just a few. Unibet history dates back to 1997.
It was founded by Swedish entrepreneur Mr. Anders Ström.
During its early days, the company operations were conducted at Mr. Ström’s office in London and bets were run through simple phone wagers.
A year later after its incorporation the company launched its online site which led a rise in its customers. In 2000, the company sold its shares and made its business public limited company.
Later on in 2004, the company floated its shares on the Stockholm Stock Exchange. Since then the company has continue expanding with presence in over 100 countries and a customer base exceeding 11 million players.
It has also made some acquisitions such as 32 Red, Maria Casino, and Bingo.com among eight other popular online gaming brands.
The company has made some strategic partnerships and sponsorships with leading sports clubs. Examples of such sponsorships include principal partner of Aston Villa F.C. for 2017-2018 season, official Betting Partner of Middlesbrough F.C., sponsor of Cheltenham festival, and official betting partner of Warwickshire CCC.
This Unibet review covers unfolds every detail about this online bookmaker and justifies why you should consider joining it.
Unibet website has an iconic green and white styling. The site has a simple interface with six menus on the top section.
Once logged in and you chose sports, you will meet further menus that will make your betting easier. For instance there is a tab for in-play, live streaming, my bets, and statistics and Livescore.
Adjacent to these menus there is a search bar that you can use to find games based on relevant keywords such as league name, country and much more. On the left pane there is a list of sports games and popular competitions bookmarked at the top.
Players have an odd switch toggle on the bottom section of the website that they can use to switch between decimal, fractional and American odds format. The same applies to language, you can choose over 18 international languages.
Overall this site is accommodating with a great tools for easy browsing not forgetting its stunning beautiful interface.
Unibet provides its customers with a lot of betting markets from popular sports games such as football, tennis, and basketball to exotic sports such as snooker, pesäpallo, and chess. The sports are covered in detail, for instance, football has matches from all over continent.
Popular European competitions such as Champions League, Europa League, English premier league, Bundesliga are covered. Tennis competitions such as Grand slam tournaments and WTA are covered in detail.
If virtual games are your thing, you will be spoilt for choice between CS: GO, League of Legends, Overwatch and StarCraft competitions.
Unibet has made betting more exciting with an exhilarating range of betting choice for players. From common straight win-draw-lose, over, both teams score to bet builder, Asian lines and much more.
Most of the betting options exceed 200 which drastically increase at the start of the match. Players can also explore options such as.
Unibet players have been provided with live streaming capabilities for selected matches. Live streaming is a good option since it allows players to have fun without necessary watching the games from the stadium.
Live betting fans can be able to make more accurate decisions when they follow the live games. To watch the live game, you need to have some money in your account or running bets.
Unibet has bespoke mobile application for its different game verticals. It has four different dedicated apps for sports betting, casino games, poker, and hockey.
This is such as a clever move especially for bettors who don’t like playing casino games and it also makes the application light. When conducting this Unibet review, a test was done using Unibet sports betting app.
The application is easy to install and works on both Android and iOS platforms. The app has a sleek appearance and is built on minimalistic approach.
Under the settings function, you can turn on the notification button and you will get alerts on happenings of the teams on your betslip.
Players can also play directly from their mobile browser. You don’t need extra configuration or download.
The Unibet mobile site is mobile responsive and works on ordinary mobile browser.
They have deployed a team of cyber-security experts who keep an eye on their operation. Besides, the company has invested in latest technologies such as machine learning to keep track on its internal operations.
With such kind of investment, you don’t expect money launderers or cyber terrorists will have a breathing space.
Unibet has further secured its website with standard encryption technology. Its site has a layer of 256-Bit keys which protect information in transit between the browser and the web server.
Such kind of measures are considered highest industry standard and are even used by elite financial institutions.
Unibet requires its customers to submit their verification documents in a span of 30 days once they open the account. The documents are the screened for authenticity, age, country, among many other checks.
By doing so the company is able to do away with fraudsters, underage players, and profiled players. During the 30 day grace period, players still are bound by terms and conditions that protect Unibet against exploitation or abuse.
Unibet operates under a Estonia, Gibraltar, Malta, UK, Italy licence. We weight licensing heavily in our model. Always review the operator's own terms and responsible-gambling tools.
Support channels available at Unibet:
Our ratings are produced with a documented editorial model that weights six factors. We review operators hands-on and take player feedback into account. Availability, bonuses and terms vary by country — always check the operator’s official site before signing up.

Editorial contributor focused on bookmaker reviews, comparisons and player-facing betting content. He helps verify operator information, promotional claims and review quality.

Supports editorial review quality with a focus on product clarity, UX and information accuracy, helping keep reviews readable and reliable.
Some bookmakers appear on BettingSites24 through commercial partnerships, and we may earn a commission when you sign up via our links, at no extra cost to you. Partnerships never change a rating: our editorial team decides scores independently using the same model for every operator.