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Unibet

Unibet Review

Rank #32· Online since 1999· MGA
8 payment methods Payout 93% Min deposit 10€
8.4/ 10
Welcome Bonus
100% up to 25€
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18+ · · Terms vary by country

Licensed
Reviewed by Brando GuidacciEditorial oversight by Marco Fontana
Updated Nov 2023

Summary

Unibet is an online bookmaker and casino, online since 1999, licensed in Malta (MGA). It offers sports betting, casino, live casino, games and bingo, with several payment methods. This review looks at its product range, payments, licensing and overall experience. Details, promotions and availability can vary by country, so always check the current terms on the operator's official site for your market.

Unibet Highlights

What stands out from our hands-on review.

What we like
  • Licensed operator (Malta (MGA))
  • Multiple payment methods (8)
  • Wide product range (sports betting, casino and live casino)

Overall Rating

How Unibet scores in our weighted editorial model.

8.4/ 10
8.4/10
Excellent
Reliability & Licensing25%
Odds & Markets20%
Bonuses & Promotions15%
Payments & Payouts15%
Mobile & UX15%
Support10%

The score is a single editorial rating out of 10 produced with the weighted model above. We do not publish fabricated per-factor numbers — the percentages show how much each area contributes to the final score.

Unibet Bonuses & Promotions

Welcome Bonus
100% up to 25€

The headline welcome offer new players can claim on a first qualifying deposit.

How to claim
  1. 1Click “Get bonus” and open your Unibet account.
  2. 2Verify your details and complete any KYC checks the operator requires.
  3. 3Make a qualifying deposit (from 10€).
  4. 4Opt in where required — the offer is credited according to the operator’s current terms.
Get bonus

18+ · · Terms vary by country

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Unibet Quick Facts

Key facts at a glance, taken from our reviewed operator data.

Rating
8.4/10
Rank
#32
Online since
1999
Licence
MGA
Min deposit
10€
Payout
93%
Products
6 verticals
Payment methods
8
Accepted countries
27
Support channels
2
Mobile app
Available

Sportsbook Information

Products, betting verticals and platforms available at Unibet.

Betting products
Sports
Casino
Live Casino
Games
Bingo
Poker
Platform & features
App
Desktop
Mobile
Tablet
Mobile app

Deposits & Withdrawals

Unibet supports the following payment methods for deposits and withdrawals. Processing times can vary with the method chosen and account verification.

MastercardNetellerPaysafecardSkrillTrustlyVisaWebMoneyecoPayz
Min deposit
10€

Withdrawal times and fees vary by method and account verification — always check the operator's cashier for current limits.

Full Review

Editor's note: this hands-on review reflects Unibet's product at the time of testing (last updated Nov 2023). Bonus, market and payment availability can change by country — always confirm the current terms on the operator's official site.

Unibet Overview: An priceless sportsbook

Founded in 1997 and established online in 1998, Unibet is an online gambling powerhouse known for its attractive bonuses, robust betting platform, an array of sports betting games, excellent customer service, to mention just a few. Unibet history dates back to 1997.

It was founded by Swedish entrepreneur Mr. Anders Ström.

During its early days, the company operations were conducted at Mr. Ström’s office in London and bets were run through simple phone wagers.

A year later after its incorporation the company launched its online site which led a rise in its customers. In 2000, the company sold its shares and made its business public limited company.

Later on in 2004, the company floated its shares on the Stockholm Stock Exchange. Since then the company has continue expanding with presence in over 100 countries and a customer base exceeding 11 million players.

It has also made some acquisitions such as 32 Red, Maria Casino, and Bingo.com among eight other popular online gaming brands.

The company has made some strategic partnerships and sponsorships with leading sports clubs. Examples of such sponsorships include principal partner of Aston Villa F.C. for 2017-2018 season, official Betting Partner of Middlesbrough F.C., sponsor of Cheltenham festival, and official betting partner of Warwickshire CCC.

This Unibet review covers unfolds every detail about this online bookmaker and justifies why you should consider joining it.

Quality of the platform and website usability

Unibet website has an iconic green and white styling. The site has a simple interface with six menus on the top section.

Once logged in and you chose sports, you will meet further menus that will make your betting easier. For instance there is a tab for in-play, live streaming, my bets, and statistics and Livescore.

Adjacent to these menus there is a search bar that you can use to find games based on relevant keywords such as league name, country and much more. On the left pane there is a list of sports games and popular competitions bookmarked at the top.

Players have an odd switch toggle on the bottom section of the website that they can use to switch between decimal, fractional and American odds format. The same applies to language, you can choose over 18 international languages.

Overall this site is accommodating with a great tools for easy browsing not forgetting its stunning beautiful interface.

Games available and betting options

Unibet provides its customers with a lot of betting markets from popular sports games such as football, tennis, and basketball to exotic sports such as snooker, pesäpallo, and chess. The sports are covered in detail, for instance, football has matches from all over continent.

Popular European competitions such as Champions League, Europa League, English premier league, Bundesliga are covered. Tennis competitions such as Grand slam tournaments and WTA are covered in detail.

If virtual games are your thing, you will be spoilt for choice between CS: GO, League of Legends, Overwatch and StarCraft competitions.

Unibet has made betting more exciting with an exhilarating range of betting choice for players. From common straight win-draw-lose, over, both teams score to bet builder, Asian lines and much more.

Most of the betting options exceed 200 which drastically increase at the start of the match. Players can also explore options such as.

Live betting

Live betting is becoming popular by the day. Players have the option bet on live matches from the times the match starts to seconds before the game ends. Players who missed on placing pre-match bets can utilise this option for sometimes better prices.

Cash Out

Unibet allows players to receive their winnings before a match comes to an end. Cash Out is an exciting feature as it allows players to cut their losses in advance before a bet loss. Players also use the Cash Out to secure their winnings. The cash out keeps increasing as the conditions of your bet becomes fulfilled.

Live streaming

Unibet players have been provided with live streaming capabilities for selected matches. Live streaming is a good option since it allows players to have fun without necessary watching the games from the stadium.

Live betting fans can be able to make more accurate decisions when they follow the live games. To watch the live game, you need to have some money in your account or running bets.

Mobile gaming

Unibet has bespoke mobile application for its different game verticals. It has four different dedicated apps for sports betting, casino games, poker, and hockey.

This is such as a clever move especially for bettors who don’t like playing casino games and it also makes the application light. When conducting this Unibet review, a test was done using Unibet sports betting app.

The application is easy to install and works on both Android and iOS platforms. The app has a sleek appearance and is built on minimalistic approach.

Under the settings function, you can turn on the notification button and you will get alerts on happenings of the teams on your betslip.

Players can also play directly from their mobile browser. You don’t need extra configuration or download.

The Unibet mobile site is mobile responsive and works on ordinary mobile browser.

Safety and reliability

Unibet has invested heavily in its I.T infrastructure. While it’s a norm for serious online business to protect its online resources, Unibet has punched above its weight on this.

They have deployed a team of cyber-security experts who keep an eye on their operation. Besides, the company has invested in latest technologies such as machine learning to keep track on its internal operations.

With such kind of investment, you don’t expect money launderers or cyber terrorists will have a breathing space.

Unibet has further secured its website with standard encryption technology. Its site has a layer of 256-Bit keys which protect information in transit between the browser and the web server.

Such kind of measures are considered highest industry standard and are even used by elite financial institutions.

Unibet requires its customers to submit their verification documents in a span of 30 days once they open the account. The documents are the screened for authenticity, age, country, among many other checks.

By doing so the company is able to do away with fraudsters, underage players, and profiled players. During the 30 day grace period, players still are bound by terms and conditions that protect Unibet against exploitation or abuse.

Security & Licensing

Unibet operates under a Estonia, Gibraltar, Malta, UK, Italy licence. We weight licensing heavily in our model. Always review the operator's own terms and responsible-gambling tools.

Customer Support

Support channels available at Unibet:

EmailLive Chat

Accepted Countries

ArmeniaArmeniaAustriaAustriaBangladeshBangladeshBosnia & HerzegovinaBosnia & HerzegovinaFinlandFinlandFranceFranceGeorgiaGeorgiaGermanyGermanyGibraltarGibraltarGreeceGreeceHungaryHungaryIcelandIcelandIndiaIndiaIrelandIrelandItalyItalyKenyaKenyaLiechtensteinLiechtensteinMaltaMaltaNew ZealandNew ZealandNigeriaNigeriaNorwayNorwayPortugalPortugalSouth AfricaSouth AfricaSwedenSwedenTanzaniaTanzaniaUnited KingdomUnited KingdomUkraineUkraine
8.4/ 10

Final Verdict

Unibet has a rich history in sports betting and that’s one benefit players can bank on. They have seen the industry evolve from simple phone wagers to fully-fledged automated betting systems. The positive thing about all this is that they have moved with the trend and as at the moment some of their offering are unmatched by its rivals. The company has a reliable customer care, numerous payment methods, and robust betting platform, to mention but a few excellent attributes However, the company’s drawback is its inability to provide players with a telephone number for inquiries. In early 2017, it upgraded from C+ rating to B according to sportsbookreview.com, an independent company that does rating of online bookmakers. This means that Unibet is headed in the right direction and there is much more to expect from this online bookmaker as time goes on.

FAQ

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Why you can trust this review

Updated Nov 2023

Our ratings are produced with a documented editorial model that weights six factors. We review operators hands-on and take player feedback into account. Availability, bonuses and terms vary by country — always check the operator’s official site before signing up.

Reviewed by
Brando Guidacci
Editorial contributor

Editorial contributor focused on bookmaker reviews, comparisons and player-facing betting content. He helps verify operator information, promotional claims and review quality.

Editorial oversight by
Marco Fontana
Editorial quality & UX

Supports editorial review quality with a focus on product clarity, UX and information accuracy, helping keep reviews readable and reliable.

How we tested Unibet
  1. 01
    Register & verify
    We open a real account and complete the KYC process to test onboarding.
  2. 02
    Test the product
    We place bets across markets, check odds, bonuses and the mobile app.
  3. 03
    Deposit & withdraw
    We fund the account and request a withdrawal to measure payout times.
  4. 04
    Score & publish
    We apply our weighted model and publish a transparent rating out of 10.

Some bookmakers appear on BettingSites24 through commercial partnerships, and we may earn a commission when you sign up via our links, at no extra cost to you. Partnerships never change a rating: our editorial team decides scores independently using the same model for every operator.

Unibet — Frequently Asked Questions

8.4/ 10
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